Über mich
Seit über zwei Jahrzehnten bin ich in der Online-Welt zuhause und habe in unterschiedlichen Branchen (FMCG, Consulting, Export, Healthcare, Tourismus, etc.) professionelle Erfahrung in Digital Marketing, Social Media, Change Management und Leadership gesammelt.
Digital Transformation
Digital Transformation ist eine der grossen Change Management Herausforderungen, weil sie alle Ebenen einer Organisation betrifft. Dabei spielen Menschen (und nicht Technologien) die wichtigste Rolle. Im heutigen Konsumentenverhalten ist es für Unternehmen unabdingbar, digitalen Touchpoints eine zentrale Bedeutung zuzuschreiben. Ich unterstütze Unternehmen auf diesem Weg.
Werdegang
Im Zentrum meines Know-how stehen Digital Transformation Projekte, welche ich von der Strategie über die Konzeption bis zur Umsetzung begleite.
Berufliche Stationen
Lalique Group
Group Head Digital, Mitglied der Geschäftsleitung
Seit Januar 2022
Emmi Group
Global Head Digital Transformation
2017 bis 2021
KPMG AG
Head Digital Transformation
2013 bis 2017
KPMG AG
Head Digital Media
2010 bis 2013
Osec
Head E-Marketing
2007 bis 2010
Luzern Tourismus AG
E-Marketing Manager
2005 bis 2006
Triamun AG
E-Business Manager
2001 bis 2005
4MEDiA GROUP AG
Teamleader Webdesign
2000 bis 2001
Express Design & Publishing
Webdesigner
1996 bis 2000
Weiterbildung
Digital Excellence Diploma
(Executive Education)
IMD Business School, CH
2020-2023
Driving Digital Strategy
(Executive Education)
Harvard Business School, USA
2019
Leading Digital Transformation
(Immersion Program)
Silicon Valley Innovation Center, USA
2017
User Innovation & Entrepreneurship
MITx (Massachusetts Institute of Technology), USA
2017
NDS HF in General Management
Zürich Business School, CH
2008 - 2010
Soft Skills & Sprachen
Organisiert
Kommunikativ
Kollaborativ
Einfühlsam
Deutsch
English
Digital
Testimonials
“I value Marcel as the perfect combination of a visionary and idealistic person, who is able to bring things to the ground. I had the opportunity to work with Marcel on various strategic assignments and it has always been a pleasure from a professional and personal perspective.”
“Marcel is the most experienced guy in the area of digital marketing and social media I have ever worked with! I do strongly recommend him for all jobs in these areas.”
“Marcel’s broad knowledge in the fields of today’s digital communication - such as social media, online marketing or mobile apps - is outstanding!”
“I have the pleasure and chance to know Marcel since 2008. Marcel has always been a great and professional sparring partner for all topics related to the online world. I trust him to play a very important and successful role in the digitalization that currently takes place in any industry.”
“Working with Marcel was always both: inspiring and pragmatic. I can highly recommend to anybody to work with Marcel.”
“Marcel is a seasoned, target-oriented leader who knows his stuff; both online-related as well as managing a team. He gets things done, in time, in quality and in budget.”
Kontakt
