Always on! Marcel Härtlein

Always on!
Marcel Härtlein

 
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Über mich

Seit über zwei Jahrzehnten bin ich in der Online-Welt zuhause und habe in unterschiedlichen Branchen (FMCG, Consulting, Export, Healthcare, Tourismus, etc.) professionelle Erfahrung in Digital Marketing, Social Media, Change Management und Leadership gesammelt.

 
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Digital Transformation

Digital Transformation ist eine der grossen Change Management Herausforderungen, weil sie alle Ebenen einer Organisation betrifft. Dabei spielen Menschen (und nicht Technologien) die wichtigste Rolle. Im heutigen Konsumentenverhalten ist es für Unternehmen unabdingbar, digitalen Touchpoints eine zentrale Bedeutung zuzuschreiben. Ich unterstütze Unternehmen auf diesem Weg.

 
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Werdegang

Im Zentrum meines Know-how stehen Digital Transformation Projekte, welche ich von der Strategie über die Konzeption bis zur Umsetzung begleite.

Berufliche Stationen

Emmi Group
Head Digital Transformation
Seit Juni 2017

KPMG AG
Head Digital Transformation
2013 bis 2017

KPMG AG
Head Digital Media
2010 bis 2013

Osec
Head E-Marketing
2007 bis 2010

Luzern Tourismus AG
E-Marketing Manager
2005 bis 2006

Triamun AG
E-Business Manager
2001 bis 2005

4MEDiA GROUP AG
Teamleader Webdesign
2000 bis 2001

Express Design & Publishing
Webdesigner
1996 bis 2000

 

Weiterbildung

Driving Digital Strategy (Executive Education)
Harvard Business School, USA
2019

Leading Digital Transformation (Immersion Program)
Silicon Valley Innovation Center, USA
2017

User Innovation & Entrepreneurship
MITx (Massachusetts Institute of Technology), USA
2017

NDS HF in General Management
Zürich Business School, CH
2008 - 2010

 

 

Soft Skills & Sprachen

Organisiert

Kommunikativ

Kollaborativ

Einfühlsam

Deutsch

English

Digital

 
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Testimonials

I value Marcel as the perfect combination of a visionary and idealistic person, who is able to bring things to the ground. I had the opportunity to work with Marcel on various strategic assignments and it has always been a pleasure from a professional and personal perspective.
— Dr. Martina Klose, Head of Products & Technology at RepRisk AG
Marcel is the most experienced guy in the area of online marketing and social media I have ever worked with! I do strongly recommend him for all jobs in these areas.
— Alexander Senn, COO Human Resources at Swisscom
Marcel’s broad knowledge in the fields of today’s online communication - such as social media, online marketing or mobile apps - is outstanding!
— Mathias Haller, Head of Digital Media, KPMG AG
I have the pleasure and chance to know Marcel since 2008. Marcel has always been a great and professional sparring partner for all topics related to the online world. I trust him to play a very important and successful role in the digitalization that currently takes place in any industry.
— Marc Maret, CEO at Infocentric Research AG
Working with Marcel was always both: inspiring and pragmatic. I can highly recommend to anybody to work with Marcel.
— Ursula Stalder, Senior Researcher/ Lecturer Digital Media at HSLU
Marcel is a seasoned, target-oriented leader who knows his stuff; both online-related as well as managing a team. He gets things done, in time, in quality and in budget.
— Urs Bucher, Head of Lab at Farner Consulting AG

Kontakt

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